Optimizing images on your Web page is a very important part of the SEO optimization process. SEO optimization of pictures is one of the most important factors of Web page ranking in Google search engines. Google cannot detect what is in the picture, and we need to
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The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past,
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A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the
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Most business owners love what they do. Unfortunately, much of the world doesn’t necessarily care, as reflected in the high failure rate among startups. Unless entrepreneurs convince people that what they’re selling is absolutely special, consumers will simply choose alternatives that are more widely available. Entrepreneurs, therefore, must reiterate
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Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values. The “About” page of your site is a great place to share your origin story and
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Why it is important to have a website As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing.
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