Family owned machine shops such as QTM with a 50-year old history in
machiningare seeing advantage in rebranding and modernizing their digital assets.
STATISTICS
Challenges
Although the company has been in business for over 30 years, they did not have properly developed their brand message. It was a start-from-scratch project which left us room for creativity and improvement
Approach
Most important step was to analyze current state and all of the business features to be able to communicate brand’s value. Once that step was complete the rest was execution of logo, colors, website, SEO and collateral material
Results
Conclusion
This was a very rewarding project. The company which was started by a father is now run by his sons who have recognized the importance of brand and digital media. The have seen results just in the first months of going live. For us it was fantastic to see the legacy continue.
