Creating a brand for scratch including naming the product is challenging and rewarding. Kangaroo golf towel was only patented idea, but had no name. Our job was to bring brand to life from naming to logo development, promotional material and packaging.
Understanding game of golf was our number one priority: Getting to know the player, rules, terminology and golf product offering. Once we got our basic research finalized, we were good giving the product a name, logo and packaging.
Market ready product was our final result. Today the Kangaroo Golf Towel, the most innovative golf towel you can take to course with you, can be found in online stores as well as brick and mortar stores.