Supporting government entities effectively communicate with
their activities citizens by deployin strong and effective digital solutions.
“>
STATISTICS
Challenges
The city of Eastlake had a challenge to communicate with their residents and businesses
* Inconsistent look in the brand
* Broken links on the website
* Loss of sales and inability to track purchases
* Using outdated technology
* Low to no user experience
* Broken links on the website
* Loss of sales and inability to track purchases
* Using outdated technology
* Low to no user experience
Approach
Our approach was to design user –friendly website and enable communication tools for them to be able to do so. The result was a more engaged community complimenting the city and its staff for participating and enabling them a great communication tool.
Results
85%
web-site usability
65%
approval rate
20 K+
monthly web traffic
Conclusion
Through a strategic and well-planned project, Equus Group was able to rebrand the City of Eastlake, giving it a fresh, new, modern look and modern industry standards. Well-planned strategic development of communication delivered results.
