Equus is supporting HQT in their digital transformation by
designing e-commerce focused on their employees and customers.
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STATISTICS
Challenges
* Broken Links on the Website
* Loss of Sales and Inability to Track Purchases
* Using Outdated Technology
* Low to No User Experience
Approach
The High Quality Tools has quality tools and quality services, but needed someone to help them communicate those qualities to the public, so we took a strategic approach and joined the High Quality Tools Inc. There is science behind every action we take. Science of colors, words, positioning, science of reading websites, and of course, there are technology experts employing it. We replaced an inconsistent website; outdated technology that caused visitors a headache, and developed a unique HQT`s identity that stands out, a user-friendly and functional website that sells. We created a consistent brand identity, making it recognizable and unique.
Results
Conclusion
Rebranded company, having fresh new modern look in its signage and collateral material. User-friendly and hi-tech online shop generating revenue.
