Optimizing images on your Web page is a very important part of the SEO optimization process. SEO optimization of pictures is one of the most important factors of Web page ranking in Google search engines. Google cannot detect what is in the picture, and we need to write what it is.

The Google algorithm checks your picture to check the words it contains (the name of the picture, the description). Of course, the picture needs to be optimized according to the keywords. When people  search for a product they click on Google to  see the search results by a picture, and when they  find what they’re looking for, they click the picture, then go to the web and read more about it.

If you have optimized pictures, your pictures can be found at the top of the results, and thus will attract multiple leads to your website. By optimizing photos and other pictures, you can attract attention to at least 67% of your target group!

The saying that “an image is worth more than a thousand words” certainly cannot be applied to Google, which is essentially a mathematical algorithm and cannot evaluate the “beauty of an image”, but rather gives it meaning according to photo description and keywords. Therefore, we can say that correctly spelled texts, descriptions, and keywords are kings of each SEO optimization.

How to optimize a picture?

The main things Google takes into account in your pictures are the following:

Image size – here we think of the image memory. It must be as small as possible without losing the quality of the image. Today’s modern cameras have top-quality images that have multiple megabytes. The size needs to be reduced in order to load your web and images as quickly as possible. You can adjustimages for a website using applications such as  ImageOptim and websites such as  JPEGmini and  PunyPNG. If these tools are too complicated for you for some reason, you can use simple and free online image editors.

Image format – is also important when it comes to optimization. Most users have different programs to open images, and should remember that you have the standard formats that are most commonly used. JPG/JPEG, PNG and GIF formats are most commonly used on the Internet, each with its own good and bad features. JPEG is light and often used, but the problem with it is that in such images the background is not transparent and the quality itself is worse than the PNG format, where there is providence but is heavier than JPEG. The most commonly used format for small animations is a gif.

Choose a name – before you name your picture, think about what you would have typed into the search engine to get to it. So think about the keywords and try to use them also  in the title. With the image caption, you’re telling Google what’s on it. Choose keywords – this part is similar to the previous one, but you have more space to describe the image. This part is called the “alt tag”, and is a crucial part of how Google will position you. Use relevant keywords when captioning the image.

Image caption – it is also good to add a picture caption on your website, located just above the image. Of course, a keyword that best describes the image should be used in the title.

When naming, generic names such as “g3567gjlpw01_p0o.jpg” can be made by scripts or developers who do not know the basic optimization principles. It is also recommended to use a hyphen or minus (-) instead of space because it is a better practice.

E.g. how-Optimization-image-for-WEB. jpg

Here are some basic features that can help you optimize your images to get better positioned by Google.

Although images are a great way to optimize site content, you don’t need to overdo it with keywords. Google banned this kind of bad practice a few years ago, so it should avoid cheating algorithms at all costs because it will result in fines/penalties. Remember, names, titles, and alternative text should be beautifully printed, the size and weight of the image should be normal and custom so the images from your page appear in the search results.