All advertisers must make the decision to allocate a limited marketing budget to selected communication channels that they believe will drive sales in the most effective way. But in order to make such a decision, it is important to know well the advantages and disadvantages of all
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Everything you need to know about digitalization, digital marketing and digital presence Digital transformation is one of those modern terms that is too lightly mentioned in the context of the modern business environment, often without a concrete understanding of what this paradigm shift really requires. Some basic
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Changes in marketing go hand in hand with technological change. One of the current technological innovations, whose further development will certainly have an increasing impact on the world of digital marketing is the metaverse. This term has recently attracted public attention due to the rebranding of Facebook
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Cyber Monday is an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals. The result suggests to some that
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Grow Your Brand’s TikTok’s Presence If you’re a small business looking to grow your brand’s TikTok presence, the key is to create interesting TikTok marketing content. It’s important to understand the platform’s user base and the kind of content that resonates with its younger audience. Research Trending
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Interviewing a graphic designer on ’’How to design a website’’ If you want your company to be successful in the modern marketplace, you must have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Let’s take a look
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If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to
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Are you struggling with marketing and business development during those difficult times, thinking about the next steps but not sure which strategy will bring you the best results? Don’t worry. In the spirit of making positive changes and contributing to the global recovery program, we are putting
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