THE ART OF COLORING

THE ART OF COLORING

  “If a good color sells, the right color sells better.” Such a significant number of individuals use overt and accent colors in their internet advertising and website design without completely understanding its effect and how it can develop their business and can prompt expanded lead age

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How to optimize images for the web

How to optimize images for the web

Optimizing images on your Web page is a very important part of the SEO optimization process. SEO optimization of pictures is one of the most important factors of Web page ranking in Google search engines. Google cannot detect what is in the picture, and we need to

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Email Marketing Trends in 2020 to Boost Conversion Rates

Email Marketing Trends in 2020 to Boost Conversion Rates

The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past,

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Digital Marketing and Coronavirus, what to do?

Digital Marketing and Coronavirus, what to do?

  I am sure that many of us are asking questions about this serious and unexpected situation we found ourselves in. But outside of personal concerns, there are other economy troubles and professional worries for business owners who struggle over their existence. What are we going to

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7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable

A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the

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Why Startups Must Tirelessly Communicate Their Value Proposition

Why Startups Must Tirelessly Communicate Their Value Proposition

Most business owners love what they do. Unfortunately, much of the world doesn’t necessarily care, as reflected in the high failure rate among startups. Unless entrepreneurs convince people that what they're selling is absolutely special, consumers will simply choose alternatives that are more widely available. Entrepreneurs, therefore, must reiterate

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Your Website's ‘About’ Page Only Needs These 5 Things

Your Website's 'About' Page Only Needs These 5 Things

Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values. The “About” page of your site is a great place to share your origin story and

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5 Tips to Optimize Your Business Website

5 Tips to Optimize Your Business Website

Why it is important to have a website As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing.

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Tips for better SEO optimization and ranking on Google

Tips for better SEO optimization and ranking on Google

If you are the owner or administrator of a website, you may have wondered why your articles, services or products are not at the top of search results on the most popular internet search engine – Google. The reasons are many, and with the skillful use of

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